Change.
Not the 80s boogie band (one for the youngsters there!), but the terrifying prospect of doing things differently to the ‘old faithful’ methods which have served well over the years.
ABCD is in its’ 6th year of trading, and we have been sailing along nicely – going about our business not really giving change much thought. If it isn’t broken, don’t fix it – right?
Whilst this is true enough, sometimes something which isn’t broken could still do with a wash and a lick of paint to keep it up to date.
We try to stay on top of the industry movements, the seemingly endless product updates and new releases, to provide the best offering for our partners.
Now, we have come to realise that we need to take a step back and look at ourselves as a company, as a brand, and see if there is anything we could change.
The conclusion was a simple one: ‘Do people actually know what we do from looking at our name?’
Without looking at our website or having been referred to us, the answer to this would be no. Sounds so simple, when you think about it.
In the name of keeping as up-to-date as our offering, we are changing our name – ever so slightly – to reflect more obviously what it is we actually do and to show our partners and potential partners from the off.
And so, everything is changing but nothing is changing. Our emphasis on reliable, up-front and honest service is going nowhere. We’ll just be going by the name ABCD Tech now instead.
Look out for updates in the coming months!